Flippers Pizzeria Puts New, Eye-Catching Delivery Trucks on the Road.
Online PR News – 20-June-2011 –Today, Flippers Pizzeria released details about its brand new delivery trucks that operate out of its full-service commissary in Orlando, Florida.
In the past, the casual observer may have never recognized a Flippers Pizzeria truck driving down Central Florida’s busy roadways. Despite being loaded with a variety of fresh meats, sauces, cheeses, and vegetables that would turn any hungry driver’s head, the plain white trucks revealed nothing about the tasty cargo inside. But those days are over.
Anonymity is no longer an option for the new Flippers Pizzeria trucks. These new trucks have been graphically wrapped with huge images of fresh, cheesy pizzas loaded with mounds of tasty-looking toppings and golden brown pizza crusts.
“Our new delivery trucks are beautiful,” said Jessie Malek, Director of Purchasing and Distribution at the Orlando pizza company. “They are a symbol of growth for our brand, especially our commissary.”
According to Malek, the new trucks supply all of Flippers Pizzeria’s locations with 99 percent of their inventory, all of which is stored, counted, and prepared at the pizzeria’s commissary, the 5,000 square-foot headquarters for the company’s food products.
“Because of our commissary’s size, we can purchase in bulk and harness our unique buying power,” said Malek. “This allows us to obtain the best, freshest ingredients possible that live up to our freshness promise… brands like Escalon tomatoes in California, Saputo cheese in Wisconsin, and Fontanini meats in Chicago, so that we can make the best pizza in Orlando .”
Malek said that growth isn’t just about building more locations (Flippers Pizzeria currently maintains 11 locations in Central Florida, two are pizza franchises ); it’s about taking the necessary measures that lead up to that. “Our commissary is an essential component to our success, and it’s one of the many reasons we have succeeded for almost 25 years in this very competitive market,” said Malek.
There are currently four newly “wrapped” trucks on the road with more to come. “These trucks are moving billboards for our pizza restaurants,” said Malik. “The entire company is very proud of what they stand for, and we are excited to finally see them on the road.
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Customers have the option of enjoying a delicious Flippers meal in the comfortable, family friendly environment of their restaurants or the convenience of pick-up and delivery services. Flippers Pizzeria is one of the only delivery services that offer
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