Trade Show Booth Ideas

Toledo Trade Show Booth Company, Skyline Event Services, Has Limited Seats For ...

June 19, 2011

June 19, 2011 /24-7PressRelease/ -- Skyline Event Services, a leading provider of trade show displays in Toledo and surrounding areas, still has a limited number of seats left for two very popular seminars. The seminars '60 Tips in 60 Minutes' and 'Booth Staffing Essentials' are designed specifically for companies who want to improve the design and effectiveness of their trade show displays.

Both seminars will be held on June 21 in Maumee, OH. The '60 Tips in 60 Minutes' seminar will be held from 9:00 a.m. to 10:00 a.m., and 'Booth Staffing Essentials' will run from 10:30 a.m. to 11:30 a.m. The first seminar will help business owners and marketers find ways to make the most of their budgets while improving the overall effectiveness of their trade show programs. The second seminar focuses on a number of strategies that will help companies successfully staff their booths. It will cover ideas for converting attendees into leads, the characteristics of effective booth staff, and a discussion on why trade show staffing is different from traditional staffing.

Seating for both Skyline Event Services seminars is limited. In order to secure seating, attendees are urged to RSVP for one or both of the seminars by June 7, 2011. Customers can email or phone Amy Farmer at skytoledo@skylinees.com or (419) 861-6200, ext. 12 to make a reservation.

"There is a lot that goes into a successful trade show exhibit, and these seminars are geared for businesses that want to maximize the impact of their trade show exhibits in Toledo. These seminars are led by experts in the industry who can show company owners how making a few changes can have a huge impact on their exhibit and help them generate a greater return on their investment," said Kristie Jones-Damalas, owner of Skyline Event Services (http://www.skylinees.com/).

In addition to these two professional seminars, trade show vendors can utilize Skyline Event Service's vast knowledge to help design and create Toledo trade show booths with a complete lineup of display products including modular inline exhibits, island exhibits, table top displays, and more. They have a display solution for every business, offering rentals, new display products and even pre-owned exhibits.

Tradeshow Exhibit Ideas - Hotemnets2010.org

Pop-ups are a new development, although they’re fairly low tech. A pop-up exhibit basically sets itself up, apart from a few places where a human touch is needed for ties or snaps. This style works because it has all the design printed on cloth and stretched tight across a metal frame. This construction makes it easy to put together, yet provides durability once it has been assembled. Pop-ups are quite small after they are folded down, and even the most frequent travelers seem to be pleased with their weight and maneuverability.

As for price, a pop-up tradeshow booth will typically fall in the middle range of pricing. There are certainly more expensive displays, both in absolute terms and relative to filling the same space as a pop-up. Most companies find this option to be a good deal.

#2: The Tradeshow Booth In A Bag

Another new innovation is the idea of a booth carried inside a briefcase. When the briefcase is opened, it actually becomes the support for the exhibit hidden inside. This type of display is notable because it has a wow factor with clients, provided they see it being set up. The briefcase displays give you the ability to present your product or service anywhere, regardless of whether or not you’re planning a presentation. Simply carry the briefcase with you, and if you find yourself ready to make a sales pitch in a convenient location, pull out your briefcase and set up.

The briefcase style is a bit more expensive because of the materials required to make it rigid and mimic a briefcase. However, the actual tradeshow exhibit itself is generally of only moderate cost. The whole unit might cost slightly more than the pop-up, but it has advantages that many find compensate for the increase in price.

#3: The Instant Tradeshow Exhibit ROI And Lead Tracker

This new innovation is composed of a different kind of infrastructure. While the exhibits have become more technologically advanced, technology has become more useful for the exhibits. There are now many software options for tracking visitors more effectively during and after the convention. These systems can be complex to learn, but once learned are generally easy to use. Make sure to train your staff before the convention so there are no hang-ups or difficulties on the day of.

The cost for this type of system varies widely. There are some companies that have developed their own systems, and some that have tried to replicate the original company’s idea. In order to determine what will be most useful for your clients, experts usually recommend trying each system yourself and having your sales associates try it as well. A good program should track each individual visitor and let the staff report impressions of them, preferably with each staff member reporting from a wireless device. The level of monitoring assistance necessary and cost will vary depending on your needs.

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