Lane County Oregon Death Certificate 1984

Volunteer force hunts lost cremated remains of North Jersey veterans

New Jersey’s Mission of Honor, a group of veterans dedicated to identifying and collecting the unclaimed remains of veterans across the state and giving them military funerals, relies on individual donations to pay for burial. To make a tax-deductible donation, send a check with "Mission of Honor" in the memo section to:

New Jersey’s Mission of Honor for Cremains of American Veterans, PO Box 149, Lodi, NJ 07644

For more information, visit njsmissionofhonor.org.

Since its formation was first featured in The Record two years ago, the Mission of honor has grown to include coordinators in every county in New Jersey, but Monmouth and hundreds of volunteers. The whole operation runs on donations, although many active members use their own pockets to help where they can, Carrasco said.

"This is something that every veteran like me wants to do," said Schaefer. "We want to give back. If you think about it, these vets are homeless, without family to claim them. And we can not leave place."

Find cremains is a painstaking, labor task that begins with considerable legwork. There are more than 2,000 funeral homes in New Jersey, and the Mission of Honor has so far reached about a third of them, Carrasco said.

Sitting in the rear of the garage Carrasco, sad stories and sometimes surprising Coordinators North Jersey rapid flow-fire, a man often completing the sentence.

A funeral home in Morris County could hold unclaimed ashes of veterans as much as 1500 - Volunteers are still working to reach there. They hope for positive results, like with a Sayreville attorney who was supposed to inter the remains of his client but left them sitting on a shelf instead, until Carrasco and his friends came knocking.

The team thought they had a verified find with Cornelius Van Hoff — until their work revealed him to be the father of a veteran, who was cremated in Paterson in 1947 and left on a shelf at the Lakeview Funeral Home in Clifton . He will now be buried. Which brings up Charles Stephan, who died in 1984 and wanted his ashes scattered into the sea but they couldn't be because of state environmental regulations.

Nike's 'Just Do It' slogan celebrates 20 years | OregonLive.com

The iconic saying, now 20, is featured in the company's Olympics campaign

It's been 20 years since Portland ad man Dan Wieden came up with the phrase "Do It," attached "Just" to the front and pitched the tagline to lukewarm reception from Nike executives on the losing side of a shoe war with Reebok.

Today, the eight-letter phrase is among the two or three slogans rated most memorable in advertising history, and Nike is the world's largest sporting goods maker.

The Beaverton-area company, of course, is exploiting the anniversary of "Just Do It" to launch a worldwide marketing campaign for the Olympics in August. Its online component and international rollout this weekend shows how Nike's $18.5 billion business and marketing strategy have changed since 1988, when Reebok surpassed its $877 million in sales.

Wieden+Kennedy, still working the Nike account, has grown in the same directions.

On Thursday, Nike unveiled Wieden+Kennedy's TV commercial from the new campaign, designed to move consumers to exercise -- and buy Nike products.

Wieden, co-founder of Portland ad firm Wieden+Kennedy, penned "Do It" as a sort of "connective device" that evoked an athlete's transformation to a great competitor. Later, he added another word for emphasis.

"We're usually not big ones for taglines," Wieden explained in a 1989 interview with The Oregonian. "But because we were doing so many spots and the look had to be different, we felt we needed to have some cement to the thing. We felt 'Just Do It' would work for those at the competitive level as well as for people interested only in fitness."

It did exactly that, experts say, and more.

From a marketer's perspective, the line was gold. It summed up Nike's image concisely and memorably for consumers. And it drew lasting admiration from marketing experts.

"It was quick, easy, cocky, to the point, and a bit irreverent, all of which Nike is," said Peter Moore, who designed the Air Jordan logo for Nike and later headed up Adidas' North American operations in Portland.

"It's an immediate call to action with no thinking involved," said Portland State assistant marketing professor Jill Mosteller.

The slogan also spoke to everyone who has ever procrastinated about exercising, said Bill Borders, co-founder of Portland ad agency Borders, Perrin & Norrander.

"It is essentially a time-worn expression that had been around for ages," Borders said. "But it lifts that phrase out of common usage and breathes new life into it.

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